11/18/2023 0 Comments Best social media videos![]() ![]() But that doesn’t mean long videos perform poorly. But unless you’ve somehow obtained the rights to all four hours of Zach Snyder’s Justice League, you’ll want to stay far away from that time.įor viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Best Facebook video length: less than 1 minuteįacebook’s maximum video length is 240 minutes. If you can grab your viewers’ attention immediately, they’re likely to stick around for the whole thing. No matter what length you choose, the sweet spot with Reels happens within the first few seconds. ![]() Before you start shooting, you manually select a runtime of 15 seconds, 30 seconds, 45 seconds or 60 seconds. Unlike stories or grid posts, Reels are specifically tailored to viral moments and quick-hit videos. Note: Both Instagram Stories and Instagram Videos can be cross-posted with Facebook. Be sure to include a call-to-action or other relevant info on each slide. If you need to use multiple slides, don’t exceed 7 (and really, 3 slides is plenty). The maximum length for Instagram stories remains 15 seconds per slide. Instagram Stories: 15 secondsĪccording to our Digital 2022 report, Instagram Stories take up 72.6% of the app’s total ad reach, so it’s imperative to keep people engaged. That’s the secret to success on the grid. Short and punchy, with arresting visuals that passive scrollers can’t ignore. Otherwise, aim for somewhere between 2 and 5 minutes. You should still try not to exceed 1 minute if you can help it. The maximum length that will appear on your Instagram grid is 1 minute, although viewers can still click through to finish watching videos up to 15 minutes long.Īnd if you’ve got a verified account, you can upload videos as long as 60 minutes from your desktop app. Instagram Video: 1 minuteĪs of 2021, Instagram combined their main feed videos and their IGTV platform into a new format simply called Instagram Video. Instagram videos are divided into three main categories, each with their own targets and viewing potential. In 2021, Instagram head Adam Mosseri made the video pivot official, saying, “We’re no longer a photo-sharing app.” Instagram is a social media beast of its own - and the app had been hinting at a video takeover for years. Source: Meta Best Instagram video length (feed posts, Stories and Reels) Now that we’ve understood those elements, let’s dig into the best runtime by platform. While genres, trends and styles have shifted, the hit single has hovered somewhere around the 3-minute mark for over half a century. But you should still make sure to include accurate, grammatically correct captions so that the other 70% can enjoy your content. The Digital 2022 report explains that 30% of users aged 18-34 are watching videos with sound more than ever before. Avoid design elements that muddle your images. You’ll want to make sure the audio is crisp and clean, and that the visuals are also clear. If you’re not making videos yet, it’s time to get on board. As published in our Digital 2022 report, watching videos is the fourth most popular reason people use the internet, period. How long should a social media video be? General Best Practicesīefore we get into specifics, there are a few things we should note about the general best practices for video content. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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